As a longstanding client, Express Employment Professionals invites ITC each year to produce their biggest annual event, their International Leadership Conference (ILC). Designed to do more than just recognize top performers and celebrate the company’s success, the event seeks to be a true revelation for attendees, providing genuine inspiration and support for an ongoing mission devoted to job ministry. It’s a tall order, coupled with creating something bigger and better than the year before, always reaching for the best ILC yet.
Overall, ITC activated a wide range of in-house events to ensure “Make Your Mark” resonated as strongly as possible, producing a fully immersive event that proved to be a deeply affecting experience for all attendees.
The 2019 ILC started like every year, with an intense planning process months in advance. Inviting top company leadership to ITC headquarters for two days to brainstorm and collaborate, a strategy and concept were created that culminated with the chosen theme “Make Your Mark.” With a thematic foundation in place, event elements were organized to support it, emphasizing key aspects of visual art and especially color to create an organic sense of inspiration and creativity. Particular highlights included a stage concept that integrated projection mapping with LED content, a live theatre opening utilizing an urban dance troupe, and a formal evening opening that featured a laser light sequence. Daily instants videos even engaged attendees directly, recording answers to questions such as “What does ‘Make Your Mark mean to you?”
Attendees left the conference feeling genuinely honored and motivated, with a sense of collective accomplishment and pride. Senior leadership regarded the ILC as the high-water mark in the event’s history—the best yet they could credit ITC with making happen. Terese Irwin, CMP, Director of Events & Experiential Marketing for Express even had this to say: “With their budget-conscious creative solutions and flexible and professional team, ITC has become my one-stop shop for everything from traditional event needs to innovative meeting technology. Each year they propose something unique and special that helps us continue to amaze our attendees and uphold our high satisfaction ratings.”