For their 2017 North American Annual Business Meeting, CSL Behring needed to accomplish multiple different objectives, addressing different unique audiences, across a range of self-contained events. And they needed it all to reflect the same unified voice of their overall parent brand.
ITC activated their extensive, in-house capabilities to meet the varied needs of CSL Behring, providing General Sessions, a product launch and breakout meetings that all felt connected and integrated within a single, seamless experience. Highlights included a 3D animated opening for the first General Session, as well as a team-building exercise in the form of a fun trivia night.
CSL went on record saying the meeting and support activities added up to one of the best events they’d ever hosted. The success lead to further projects for ITC, establishing a partnership with CSL that continues today, extending to new product launches and business meetings.